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A clear, advisor-focused look at how artificial intelligence is being used today—what’s working, what to watch for, and how to approach AI with confidence.
Artificial intelligence (AI) is everywhere right now, and for travel advisors, it can be hard to tell what’s meaningful, what’s noise, and what actually matters for your business.
To help cut through the hype, Travefy partnered with Travel Market Report on its first-ever Outlook on AI Trends in the Travel Industry, a report built directly from the voices of travel advisors across the U.S. and Canada.
The findings reveal an important truth: AI is no longer just an experiment in the travel industry. For many advisors, it’s already becoming a practical, everyday tool.
This article offers a simple, high-level overview of what AI means for travel advisors today—what it’s being used for, where it adds value, and how to think about it without overwhelm.
One of the most eye-opening insights from the Travel Market Report AI Outlook is just how widespread adoption already is:
In other words, AI has quickly moved from “nice to explore” to “nice to have.”
For an industry largely made up of small businesses and solopreneurs, this makes sense. Time is often the biggest barrier to growth, and advisors are actively looking for tools that help them work more efficiently without sacrificing service quality.
Despite the buzz, most advisors are not using AI for flashy or futuristic purposes. Instead, they’re applying it in practical, time-saving ways.
Common areas where advisors are using AI today include:
What this shows is that advisors are using AI where it helps most: removing friction from lower-value or time-intensive tasks, not replacing the core expertise they bring to their clients.
A common concern among advisors is that AI could make travel planning feel less personal. However, the data tells a different story.
According to the report:
The difference comes down to how AI is used.
AI works best as a support tool in helping advisors organize information, surface options, and handle repetitive tasks. This allows advisors to spend more time focusing on personal relationships, thoughtful recommendations, and duty of care.
When used intentionally, AI doesn’t replace the human touch. It protects it.
While AI offers clear benefits, there are areas where human expertise should always remain front and center.
Travel advisors consistently point to certain responsibilities that should never be fully automated, including:
AI is most effective when it supports these responsibilities, not when it attempts to replace them.
As AI adoption grows, so does the importance of understanding data privacy and transparency.
Travel advisors should always be mindful of:
Being informed and asking the right questions helps ensure AI tools are used responsibly—especially when client trust is involved.
At Travefy, AI is approached with one guiding principle: technology should help advisors grow their businesses and elevate what makes them unique.
Rather than simply adding AI features for the sake of it, Travefy focuses on:
This philosophy was explored in depth on The Lounge, where Travefy CEO David Chait shared why AI represents a pivotal, but still early, moment for the travel industry.
The takeaway: AI is not about doing more work faster. It’s about making room for the work that matters most.
You don’t need to master every AI tool or use AI everywhere in your business.
A simple starting point is to ask:
AI doesn’t require perfection to be useful. It just requires a willingness to start.
AI in the travel industry is still evolving, but it’s quickly becoming essential for modern travel advisors.
To go deeper, listen to this episode of The Lounge featuring Travefy CEO, David Chait, where we break down what the latest AI research means for advisors today. You can also explore the full Outlook on AI Trends in the Travel Industry from Travel Market Report.
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