We're ready to rock. We're ready to host.

Join Destination Cleveland for an ASAE Community Pop-Up on August 17, 2021. 

Rock + Roll Hall of Fame

This event will take place at the world-famous Rock + Roll Hall of Fame, located at 1100 Rock and Roll Boulevard, Cleveland, Ohio 44114.


In 2018, it was reported that more than 12 million visitors, each with their own favorites and memories (and opinions), have visited the iconic I.M. Pei-designed Rock Hall since its opening in 1995. Back then, music fans were left scratching their heads: Why Cleveland? But our city has a checklist of serious rock bona fides:

• Cleveland DJ Alan Freed is credited with coining the term “rock ‘n’ roll” on his integrated radio show in 1951.

• Cleveland is credited with holding the country’s first official rock ‘n’ roll concert, a 1952 throwdown that would ultimately be shut down for overcrowding and rioting.

• Fourteen years later, the same thing would happen at a legendary Beatles show at Cleveland’s famed Public Hall. That’s just how we roll, here.

• Our legendary radio station WMMS-FM is credited with helping to launch the careers of some of rock’s biggest names, including David Bowie, Bruce Springsteen and Fleetwood Mac.


8:45 a.m. - 9:30 a.m. | Arrivals, Breakfast and Networking


9:30 a.m. - 10:00 a.m. | Welcome & Announcements - Speakers: David Gilbert, President and CEO & Gordon Taylor, Vice President Convention Sales and Services, Destination Cleveland 


10:00 a.m. - 10:45 a.m. | Watch Party: Game Changer, Live Stream from ASAE


10:45 a.m. - 11:00 a.m. | Break


11:00 a.m. - 11:45 a.m. | Presentation - Speaker: Greg Harris, President and CEO, Rock + Roll Hall of Fame 


11:45 a.m. - 12:05 p.m. | Live from the Community Pop-Ups


12:05 p.m. - 1:00 p.m. | Lunch and Networking



Included with your ASAE Annual Community Pop-Up Registration Add-On:

  • Registration for Cleveland Community Pop-Up
  • Breakfast, lunch, refreshments during Community Pop-Up
  • ASAE programming and local content
  • Entrance to Rock + Roll Hall of Fame
  • Parking
  • Optional site inspections post-event with Destination Cleveland staff


Parking Information:

Garage parking is included in your registration. Details will be provided prior to event.

Various paid meters and parking lots are available around the museum on East 9th St., Erieside Ave., Alfred Lerner Way (in front of FirstEnergy Stadium) and at the Great Lakes Science Center. Oversize vehicles and RVs can park at Dock 32 (behind FirstEnergy Stadium). We also offer free motorcycle parking on Erieside Ave.


COVID-19 Procedures:


Following the recommended guidelines of Ohio Governor DeWine, the CDC, public health officials, and infectious disease experts, the Rock + Roll Hall of Fame has following health and safety precautions in place:

  • Overall limited capacity in venue
  • Masks are recommended for visitors
  • Daily continuous cleaning
  • Hands-free doors upon entry
  • Hand sanitizing stations throughout the building
  • Plexiglass shields at check out
  • Credit card and mobile payment only
  • Some theaters closed and interactives turned off

Dress Code:

  • Casual/Business Casual - concert t-shirts, encouraged!