Discover a country where nature is ever-present – permeating our cities, innovations and minds. Sweden's nature inspires every facet of our lives, affecting where and how we live, what we eat and how we approach design, architecture and fashion. Welcome to Sweden, a destination of a different nature.
This Sweden, a destination of a different nature FAM trip is the perfect way to learn more about Sweden and our leisure tourism products. Join us on a journey through Swedish Lapland with focus on "Heart of Lapland" and Kiruna where nature, light, art and culture are part of everyday life – from the coastal archipelago to vibrant cultural cities. Our ambition is that the FAM trip will increase your knowledge of Sweden as a leisure tourism destination and be the start of new and productive relationships between you and Swedish suppliers. We hope further this will increase and improve your product portfolio of experiences in Sweden, for your clients.