Discover a country where nature is ever-present – permeating our cities, innovations and minds. Sweden's nature inspires every facet of our lives, affecting where and how we live, what we eat and how we approach design, architecture and fashion. Welcome to Sweden, a destination of a different nature.
This Sweden, a destination of a different nature FAM trip to Dalarna - is the perfect way to learn more about Sweden and our leisure tourism products. Our ambition is that the FAM trip will increase your knowledge of Sweden as a leisure tourism destination and be the start of new and productive relationships between you and Swedish suppliers. We hope further this will increase and improve your product portfolio of experiences in Sweden, for your clients.