Destinations highlighted during this visit: Abbotsford, Chilliwack, Harrison River Valley & Langley.
Set against the stunning backdrop of the Fraser Valley in spring, this immersive itinerary highlights the fertile landscapes, deep agricultural roots, vibrant floral festivals, and rich waterways that define our region. From the soft bloom of tulips to the rush of river fishing, this experience will celebrate the connection between land, water, and community.
The “Roots” component reflects the deeply rooted traditions of farming, flower cultivation, family-run wineries, and wellness experiences that grow from the earth and spirit of the Fraser Valley. Meanwhile, “Rivers” speaks to the literal and symbolic flow of the Fraser River, its bounty, its role in local tourism, and its unifying thread between communities.
This spring itinerary blends hands-on adventure with rich storytelling opportunities. From tasting estate-grown wines to reeling in a prehistoric sturgeon, media will walk away with a deep appreciation for the roots that ground our communities and the rivers that shape our region’s spirit.
Ideal for lifestyle, travel, and outdoor media, this experience offers a timely and unforgettable window into the magic of the Fraser Valley in bloom.