The Swedish Prescription: Sample Activities Central Sweden
Sweden, the world’s first travel destination on prescription
The latest campaign from Visit Sweden offers travel trade professionals a unique opportunity to engage your customers with a new narrative and ideas for holidays that go beyond leisure to deliver genuine wellbeing.
Offer your customers a dose of Sweden
This campaign isn’t just about another holiday. It’s a dose of Sweden’s promise as a destination for “Luxury of a different nature” as a curated experience. It is designed to support mental clarity, physical vitality and emotional balance. Whether it’s forest bathing, fika breaks or sleeping in silence, Sweden is the prescription your customers didn’t know they needed.
Using Sweden’s nature, culture and tradition as remedies for traveller’s bodies and minds, there are hundreds of distinct treatments available all over Sweden. We have collected a list of sample activities that are designed to enhance your customers' well-being.