Bolmen, Järvfjället, Skärhamn, Kallax and Toftan. For years now the world has marvelled at and struggled to pronounce, IKEA product names. What most don't realise is that the global furniture giant often names their wares for real places in Sweden. Now Sweden wants to invite the world to visit these fantastic locations.
During this Discover the originals FAM trip to Småland, you will discover that Bolmen is not only a toliet brush but also a beautiful lake, Målerås is not only a picture ledge but also a village in The Kingdom of Chrystal, Mörbylånga is not only an oak table but also a village in the World Heritage on southern Öland. Experience the early autumn in Småland and Öland with a touch of nature and cultural activities.
This Discover the originals FAM trip is offered for a total of max 6 travel professionals, from companies with a target group in DACH or Benelux-countries. A detailed program will be sent to registered participants.