Visit the Original Sweden FAM trip: Höga Kusten & Sundsvall

Most luxury brands have issues with replicas, or dupes. And this is true not only for luxury handbags, but for destinations, too. Sweden offers modern-day luxuries like tranquility, privacy, space and freedom. The luxurious four seasons? We have them all. 

Some of the luxuries that make our country unique and definitely worth visiting are our free blue gems, exclusive islands, four-season stays, we’re open 24/7, private chauffeurs, we’re living the dream, our luxurious roots and timeless treasures.

It's only natural that the rest of the world wants to use our name and piggyback on our brand. And they are. Did you know that there are eight places in the world called Sweden? 

During this Visit the Original Sweden FAM trip to Höga Kusten & Sundsvall, we’ll teach you how to distinguish the original from the dupes and you will experience how Sweden is a destination with luxury of a different nature.

Photo cred: Friluftsbyn Höga Kusten/imagebank.sweden.se