Discover the originals: Swedish Lapand (Luleå & Kiruna)

Bolmen, Järvfjället, Skärhamn, Kallax and Toftan. For years now the world has marvelled at and struggled to pronounce, IKEA product names. What most don't realise is that the global furniture giant often names their wares for real places in Sweden. Now Sweden wants to invite the world to visit these fantastic locations.

During this Discover the originals sample itinerary in Swedish Lapland, your clients will discover that Kallax is more than an IKEA shelf.

Natural beauty and lots of space – that’s Kallax the flexible shelf, as well as Kallax the village. Kallax lies in Swedish Lapland, just outside the town of Luleå. Situated by the sea, this little spot is famous for its very smelly fermented herring (called ‘surströmming’ in Swedish). Every year in August, Kallax holds a fermented herring party where VIP-guests and locals celebrate together. So, take a deep breath, bring an open mind and discover the full taste of original Kallax.