Discover the originals FAM trip: Malmö & Helsingborg in Skåne

Bolmen, Järvfjället, Skärhamn, Kallax and Toftan. For years now the world has marvelled at and struggled to pronounce, IKEA product names. What most don't realise is that the global furniture giant often names their wares for real places in Sweden. Now Sweden wants to invite the world to visit these fantastic locations.

 During this Discover the originals FAM trip to Skåne, you will discover that Stubbarp is more than IKEA cabinet legs. You will discover the food, the wine-yards,  the nature and the two cities Malmö and Helsingborg along the west coast of Skåne. This Discover the originals FAM trip is offered for a total of max 10 travel professionals, from companies with a target group in the DACH markets, Benelux, UK, USA or France. A detailed program will be sent to registered participants.