After growing up in a small lobster fishing town in Southwest Nova Scotia, Pam headed to the ‘big city’ of Halifax for her university education, intent on pursuing a career in dentistry. But after taking a summer job as a tour guide, she found her calling and reversed gears, graduating from Mount St. Vincent University with a double major in Tourism Management and Business Administration.

She worked for several years as part of the Senior Management Team for White Point Beach Resort where she was responsible for the marketing and product development of the property. She spent a couple of years on her own doing consulting work for a few small tourism businesses and community organizations before she returning to public sector life where she has continued to broaden her experience and expertise in the development and marketing of tourism products and packages. She has worked on a variety of regional and provincial tourism marketing campaigns, managed funding programs for festivals and large-scale events, and coordinated destination promotions in various international markets. She prides herself on being a detail-oriented problem solver and has both professional and personal skills in social media marketing.

Pam is currently responsible for Tourism Nova Scotia’s Media Relations Program and loves showing off all her home province has to offer! Years of dedication and passion for showcasing Nova Scotia has reaped many rewards – most notably, having a wide array of media friends in corners around the world. Pam is a recipient of the Award of Excellence in Destination Marketing by the International Food, Wine & Travel Writers Association and Industry Member of the Year by the Travel Media Association of Canada.  In 2019, she accepted the Explore Canada Industry Award of Excellence for Tourism Nova Scotia’s media relations campaign promoting a new kind of winter tourism in partnership with the South Shore Tourism Cooperative’s Lobster Crawl Festival. For those that know her, this was no surprise as she is passionate about all things lobster and has been one of many cementing Nova Scotia’s stake as the Lobster Capital of Canada.

When not wearing her tourism hat, she can be found at cheering on her favourite curling teams or cruising the roads, listening to traditional music, looking for the next Nova Scotia story to share with friends near and far.