Jonathan Zelcer is the passionate founder and president of Truly Panama, a boutique destination management company specializing in high-end experiential travel to Panama. Growing up in Panama City, Panama, Jonathan was captivated by travel, different cultures, and exploring new frontiers. This innate curiosity led him to pursue studies in hotel and restaurant management in Switzerland.

In 2013, Jonathan established Truly Panama, embarking on a remarkable journey to showcase the hidden gems of his homeland. Through his work, he has had the privilege of traversing Panama, discovering awe-inspiring people and places, and curating extraordinary experiences for his clients. His dedication to delivering exceptional service has been recognized by Conde Nast Traveler magazine, which has consistently named him as a top travel specialist for three consecutive years.

Beyond his role in the travel industry, Jonathan is a devoted advocate for ocean and rainforest conservation. He actively collaborates with nonprofit organizations to develop sustainable tourism models, aiming to leave a positive impact on the environment and local communities.

During his leisure time, Jonathan cherishes moments spent outdoors with his three children and his wife. He finds solace in playing the guitar, exploring his culinary talents through cooking, and staying active through exercise.

Jonathan Zelcer's remarkable journey, commitment to crafting unforgettable experiences, and dedication to sustainable tourism make him a true force in the world of high-end experiential travel.